- Asymco: the cost of selling galaxies
One could argue however that a 17% operating margin from a group that is now leading in volume and price is still a bit weak. At its peak Nokia enjoyed a 25% operating margin, RIM 30% and HTC 27%. Apple’s iPhone operating margin is around 45%.
I think a large part of the margin story is a relatively high level of spending on SG&A (Sales, General and Administrative) which includes advertising, sales promotion and commissions. In the case of Samsung Electronics, as sales has grown these expenses have grown in proportion. As a percent of sales SG&A have held relatively steady at around 17%.
- WSJ: The Middle Seat: He Carries On, She Likes to Check
She likes the window seat; he likes the aisle. She wants the shade pulled down; he likes the shade up. She checks a bag; he only carries on. She curls up in a ball to avoid contact; he sits with his elbows and legs splayed out.
The sexes can fly in different directions when it comes to airplane and hotel habits and preferences, adding stress to an already taxing experience for couples and families.